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Project

First Friday

Brief

An arts & culture street festival that began in Oakland, Ca, First Friday fosters local collaboration of artists and entrepreneurship every 1st Friday of each month. A branding + identity system was needed to embody First Friday's vision. View the full branding guidelines here

 

Key Words

Layers              Collaborate        Community

 
 
 
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Approach

Since First Friday brings artists and entrepreneurs into the public spotlight, the art medium of wheatpasting was utilized as graphic treatment. Known as applying printed matter onto public surfaces, wheatpasting medium is used to promote ideas & creativity in shared spaces. Over time, surfaces accumulate layers, often tearing and exposing other layers. This treatment was tied into the brand language while acting as a reminder of when the festival occurs -  on the 1st Friday.

 
 

Identity

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Some photography used in this project by Alex "Ghost" Hernandez