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Project

NVM (never-mind)

Brief

Exploring the influence of technology on mental health through an immersive art exhibit, Oakland-based art collective Macro Waves needed exhibition collateral + marketing content. Explore: macrowaves.xyz/nvm

 

Key Words

Contrast
Considered
Inspiring

 
 
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Approach

Marketing treatment was inspired by the Chinese Tengram tiles, originally used during mental health practices with patients. The tile treatment was used to create dialogue with audiences through social media and promote the theme of the exhibition. Within the boundaries of limitations and restrictions, we are able to break free and take control. The exhibition's contrast colors of black and white were extended throughout all print and digital collateral.

 
 

Identity Concept

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Photography by: Robin Birdd and Thavin Rajanakhan

Macro Waves Collective: Jeffrey Yip, Robin Birdd, Dominic Cheng, Tina Kashiwagi, Joshua Icban, Thavin Rajanakhan, Adrian David

Hosted by: ASI Student Gallery, San Francisco State University