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Project

Pilot

Brief

Select a corporate brand and create promotional material that highlights one of their products. Pilot, a manufacturer of pens was chosen along with their product, the Super Color Marker.

 

Key Words

Bold                Inspirational        Confident

 
 
 
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Approach

The Super Color Marker, which holds its strength in boldness, ink quality, and endurance, was the main focus. The concept of bold was extended towards a state of mind which allowed the copy write language to flourish.

 
 
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