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Project

Pneuma

Brief

Pneuma is a premium sub brand that highlights transition between the athletic and leisure lifestyles. A variety of packaging design was tasked for this project.

 
 

Key Words

Transitional                  Bold                              Fluid

 
 
Shirt-Boxes-01.JPG
 
 

Approach

Inspired by the transition lifestyle between athletic and leisure, bold elements were considered throughout the packaging. Infusion was a primary focus in treatment.

 
 

Identity

pneuma-logo-integrity-01.png
 

Brand Typography

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Collaborators: Anya Rana