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Project

Wild Turkey

Brief

Evolutionary Packaging Redesign: Elevate the current product by establishing what are equitable and proprietary elements.

 

Key Words

Culture                      Warm                        Vibrant

 
 
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Approach

Consider the current hierarchical structure of the label's body copy and deliver more romance towards the new structure to elevate the product. Included was the master distiller's signature to enrich the story.

 
 
 
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Brief

Revolutionary Redesign: Find a new market where the brand's product could flourish.

 

Key Words

Warm                      Infused                        Direct

 
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Approach

Inspired by the rise of music festivals and millennial lifestyles, an opportunity presented itself to extend Wild Turkey's brand presence. "81" was replaced with "Infusion" to highlight festivals' eclectic mixed crowd as well as represent varietal flavors. Packaging restructuring was incorporated to accommodate the active audiences. 

 
 
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